Bitcoin (BTC) rewards procuring app Lolli has responded to Alibaba’s denial of a partnership between the 2 firms following Singles’ Day advertising and marketing blitz.
CEO of Lolli Alex Adelman refuted Alibaba’s denial of partnership with Lolli. In an e-mail to Cointelegraph on Nov 17, Adelman maintained that Lolli did have a partnership with the Alibaba Group, saying:
“We’ve been partnered with Alibaba Group since May through AliExpress. We have driven AliExpress significant revenue and distributed bitcoin rewards to our users.”
A partnership rejected
It was beforehand reported that Lolli launched an affiliate partnership with Alibaba enabling its customers to earn 5% again in Bitcoin on Singles’ Day.
Subsequently, Alibaba denied any such partnership. A consultant from Alibaba informed CoinDesk that Lolli “never had the right to claim a partnership with Alibaba.com or imply one with Alibaba Group.”
It is feasible that Alibaba reacted so strongly to the suggestion of the partnership after the Singles’ Day advertising and marketing marketing campaign received slightly too in style, with some retailers equating it with Alibaba accepting Bitcoin. Given the Chinese authorities’s hostile angle in the direction of Bitcoin, Alibaba might have been eager to keep away from such associations.
Adelman maintains that this was unfair to Lolli. “Lolli and the agency representing Alibaba.com mutually agreed to launch this partnership in conjunction with Singles’ Day,” he informed Cointelegraph, including:
“Alibaba.com trialed our services for 24 hours and decided to deactivate the partnership without cause — breaking its contract […] The agency representing Alibaba.com approved a contractual agreement on behalf of Alibaba.com that included the promotion of Alibaba.com, the use of its brand, email marketing, and sharing on social media and various channels. There was no malintent on our end to misrepresent Alibaba.”
Adelman continued to say that permitting Alibaba to disclaim the partnership can be “misleading and defames our brand when we did nothing wrong and abided by everything we contractually agreed upon with them.”
He concluded by saying that though there was “miscommunication on Alibaba’s end and while that’s unfortunate, we look forward to the possibility of working with Alibaba.com again in the future.”
Alibaba is just not a fan of Bitcoin
The Chinese retail big has not been pleasant to Bitcoin so far. In October, Alibaba’s digital cost arm Alipay reiterated its adverse stance towards Bitcoin, confirming that it is going to be banning all transactions recognized as linked to Bitcoin. Alipay wrote:
“If any transactions are identified as being related to bitcoin or other virtual currencies, @Alipay immediately stops the relevant payment services.”