Alchemy Notify Wants To Simplify Blockchain UX With A Single Push

Alchemy has constructed a brand new push notification system for blockchain builders.

Announced Monday, Alchemy Notify is a product designed to reinforce the consumer expertise (UX) of varied crypto platforms by offering real-time notifications for transactions and occasions.

Blockchain UX usually depends on fixed consideration from the consumer, which could be off-putting for individuals who need to interact in a seamless transaction course of. Alchemy Notify is hoping to vary that by way of push notifications to sensible gadgets.

“Extremely simple and intuitive user experiences are crucial to the mass adoption of blockchain applications,” mentioned Alchemy CEO and co-founder Nikil Viswanathan. “Alchemy Notify provides a key building block for a great user experience – notifications.”

It features by changing the nodes companies use to learn and write on blockchains with extra expedient and scalable infrastructure. It’s meant to coexist alongside the developer platform, which gives instruments for monitoring, alerting and debugging crypto software program.

“Notify requires extremely technical and nuanced infrastructure to provide the notification capabilities to developers,” Alchemy CTO and co-founder Joe Lau informed CoinDesk through Telegram. “Notify is powered by the Alchemy Platform, which took years of research and development to build.”

The San Francisco-based agency raised $15 million late final yr from Pantera Capital, Coinbase Ventures, Samsung, SignalFire and others.

“In order to bring blockchain to a billion people, we as a community need to focus on building products that are accessible to normal people,” Lau added. “Great user experience is an absolute must – users expect blockchain products to be at least as good as, if not better than, traditional web and mobile products.”

That focus is why giant names together with Augur, 0x, CryptoKitties, Kyber and the Opera browser depend on Alchemy’s blockchain developer platform to unravel their UX and design challenges.

Research performed by Airship suggests push notifications can improve consumer retention by as much as 820% in comparison with customers who obtain no push notifications. The knowledge was collected through 63 million app customers to find out how they interacted with their sensible gadgets.

Alchemy is betting this will apply to the blockchain ecosystem as effectively. Events and transactions -equivalent to curiosity earned, timed occasions, contracts, token swaps and in-game actions – could be complicated to grasp for brand new customers.

“Making it easier to build great user experiences is absolutely crucial for the success of the blockchain industry,” mentioned Pantera Capital’s Paul Veradittakit. “Alchemy’s developer platform continually innovates on empowering developers with new building blocks. Notify will be a game changer for the industry. Just look at what notifications have done for the mobile app ecosystem.”


The chief in blockchain information, CoinDesk is a media outlet that strives for the very best journalistic requirements and abides by a strict set of editorial insurance policies. CoinDesk is an impartial working subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

Alchemy Notify Wants To Simplify Blockchain UX With A Single Push

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